Conrad Gottfredson

Chief Learning Strategist, APPLY Synergies

Conrad A. Gottfredson, the chief learning strategist at APPLY Synergies, has deep experience in organizational learning, collaborative development, knowledge management, online learning, performance support, and instructional design and development. Conrad is the original developer of the Learning at the Five Moments of Need framework now in use around the world. He has worked with many of the world’s largest organizations, helping them attain higher levels of learning agility. Conrad’s experience includes the design and deployment of large-scale knowledge management and performance support systems within multinational corporations. In 2014 Conrad was awarded the Guild Master Award for his accomplishments and contributions to the eLearning community. He holds a PhD in instructional psychology and technology.

1:00 - 1:45 PM ET

Tuesday Nov. 17

Getting Started with Workflow Learning

Workflow learning is one of the hottest buzzwords in our industry these days, but understanding the concept is very different than putting it into practice. In order to harness the power or workflow learning in your organization, you must unearth the business justifications and learn the nuts and bolts of how to put it into action. Given the context of the pandemic, you must also learn how to blend it with virtual instruction.

In this session, you will explore how workflow learning can solve performance problems in ways no other solution can effectively accomplish. You will explore why real skill development only occurs while continuously performing work (in the workflow). You will also examine the intrinsic motivators for learning, and the role they play in workflow learning. By attending this session, you will be able to apply the principles of workflow learning to your own projects.

In this session, you will learn:

  • How to develop the adaptive capacity of your workforce
  • How to increase retention by spreading learning over time
  • How to engage the intrinsic motivators of Attention, Relevance, and Need
  • How to increase self-efficacy to fuel greater engagement